YouTube presenting sponsorship
Host read outs, chapter card and credits placement across long-form interviews and clips, plus logo placement on social shorts and CTA attribution in video descriptions.
Reach 21 million curious minds this quarter
Launch a cross-channel sponsorship across YouTube, newsletters, and podcasts in days, not months. Your brand lands in front of senior executives who watch for 20 minutes and return by choice.
Custom packages built around your goals - no pricing shared until we talk.
21M+Monthly readers and viewers
20:05Average view duration (4x YouTube norm)
72%Audience with household income over $100k
63M+Network impressions per quarter
What it does
Six ways your brand shows up
Pick one channel or bundle them all. Every package is customizable around your strategic goals.
Newsletter network integration
Sponsorship placements across the Big Think newsletter ecosystem including Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang.
Podcast ad reads
Host-read ad integrations distributed on Spotify and other podcast platforms, reaching the same intellectually engaged audience on audio.
Evergreen video library pre-roll
Your brand runs as pre-roll or mid-roll across the existing video library, generating impressions for years after each episode publishes.
Social shorts with logo placement
Brand visibility on Big Think Clips channel and social distribution, extending reach across platforms where the audience already spends time.
SME editorial interviews
Annual presenting sponsorship includes up to 2 subject-matter expert interviews per year, placing your experts in the same chair as Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Why change
Standard ad buys are skippable and forgettable
Your brand deserves a surface where the audience stays, watches, and comes back.
The old way
- ×Skippable pre-roll that viewers tune out in 5 seconds
- ×Audiences that skim and scroll past your message
- ×Impressions that vanish the moment the campaign ends
- ×Generic demographics with no signal of intent or influence
The Big Think way
- ✓Editorial integration where your brand is part of the show, not interrupting it
- ✓20:05 average watch time - 4x the YouTube platform average
- ✓62.7% return viewers who choose to come back
- ✓72% earn over $100k and 40% hold management titles or above
- ✓Evergreen library compounds impressions for years after each episode publishes
Side by side
Editorial integration vs standard ad buys
Big Think SponsorshipStandard Ad Buy
Brand is part of the show, not interrupting it✓×
20:05 average watch time (4x YouTube average)✓×
62.7% return viewers✓×
72% of audience earns over $100k✓×
2x more likely to be senior executives✓×
Evergreen impressions compound for years✓×
Category exclusivity available✓×
SME interviews placing your experts on the show✓×
Your path
From kickoff to impressions in days
A simple route from setup to steady output.
Define your goals
Choose YouTube-led, newsletter-led, podcast-led, or a cross-channel bundle. The package is built around what you need to achieve.
Integrate your brand
Host reads, segment intros, newsletter sends, and social distribution are produced by the Big Think team. No heavy lift on your side.
Reach 21M+ qualified viewers
Your brand goes live across the surfaces where Big Think's audience already engages - 70% college educated, 2x more likely to be senior executives.
Compound value over time
The evergreen library keeps generating impressions long after the initial flight. 62.7% of viewers return by choice, extending brand exposure with every visit.
Answers
Sponsorship questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does presenting sponsor actually mean?+
On YouTube specifically, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a "presented by [Brand]" integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration where the brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Move forward
Put your brand in front of 21 million curious professionals
Book a call and we will build a package around your goals - YouTube, newsletters, podcasts, or all three.
Book a call→